What This Costs

(And Why I'm Telling You Before You Ask)

Most people in my position hide pricing until the very end.

They make you sit through a sales call. They build urgency. They use psychological tactics to get you to say yes before you know the price.

I'm not going to do that.

I'm going to tell you exactly what Rapid 2X costs, what's included, and how to think about the investment.

Why?

Because I only want to work with people who see the value before they know the price. If you've read this far and you're still thinking "but how cheap can I do this?"—you're not ready.

Let me be direct: Rapid 2X is expensive.

Not because I'm greedy. Because transformation isn't cheap.

The Three Investment Levels

Rapid 2X has three ways to engage, depending on where you are and what you need:

Level 1: The Book (Free Value)

You're reading it. This gives you the philosophy, the frameworks, the belief system upgrade.

If you're technical and disciplined, you might be able to implement on your own using just this philosophy.

Most can't. But some can. That's why the book exists.

Cost: $0 beyond the book price

Level 2: Rapid 2X Program (Full System)

This is the complete 8-sprint system delivered over 48 weeks. You get:

• The complete Rx (prescription)—all audit protocols, implementation checklists, tool configurations, testing frameworks
• Access to the Rapid 2X portal with sprint-by-sprint guidance
• Implementation support and accountability
• Access to proven templates, frameworks, and systems
• Strategic guidance at key decision points
• Troubleshooting when you get stuck

Cost: Flat $2,000/month

No long-term contract. Stay as long as it's working—cancel anytime with one month's notice. Prefer to commit for the full year up front? Prepay $18,000 and save $6,000 (that works out to $1,500/month).

Level 3: Done-With-You Intensive (White Glove)

This is for brands doing $2M-$10M+ who want hands-on strategic support and faster implementation.