TL; DR
Why are there so few women in positions of power in the United States and why is a disproportionate number of those women from the Latinx community? It’s a question that Maribel Lara was keen to address during this episode of This Week With Sabir.
She provided some insights into how difficult it can be for females to break into higher positions and how much harder it is for Latinas. She also offered some tips and strategies to help Latina business owners get funding, grow their companies, and achieve the sort of success they didn’t think was possible.
There’s a lot to learn, which is why you will find an extensive 5,000+ word guide below, along with an hour-long video in which I discuss these topics with Maribel.
But if you’re in a hurry, here is a taster of what’s to come:
- How You Can Get Funding: A couple of years ago, just 2% of all venture capital funding went to female-run businesses. That number is growing, but it’s still shockingly low. However, there are ways for women (and Latina women in general) to get funding. Some of these companies include Backstage Capital, Leap Frog, and Lolita Taub, but there are more, and you can find a full list below.
- How You Can Get Support: It’s not just about funding—you need to know how and where to use it, as well. Fortunately, there are companies and people who are willing to help. Maribel discusses the steps that Latina entrepreneurs can take to get support when they need it.
- How You Can Grow Your Following: Are you struggling to establish yourself on social media? One of the most important steps is to create insightful, engaging, and helpful content, as opposed to simply trying to sell something with every post. There are other tips as well, and you can find all of these below.
- How to Build on a Budget: What happens if you can’t get funding and don’t have any money behind you? It’s all about investing wisely because as Maribel notes, $1 invested smartly is more effective than $100 invested recklessly. You can also swap capital for your own time and skill, using yourself whenever possible to complete sales, market your brand, and more. That’s why it’s important to do what you know and stick with an industry that you’re familiar with.
- How to Find a Unique Idea: The idea is everything, and it can be hard to find one that actually gets you excited and has promise. There are a few steps that you can take, though, and these same methods are used by many other successful entrepreneurs when they are looking for new companies, products, and services.
Remember, this is just a short summary of the content below. There is so much more to learn, and at the end of this guide, Maribel provides her most valuable insight yet, one that could generate over $100,000 in value for female business owners struggling to make a name for themselves and their brands.
Make sure you read to the end to see this advice for yourself.
Maribel Lara is a champion of female entrepreneurship. She also works hard to provide opportunities to Latino and Latina business owners and has years of experience to draw upon.
In the latest episode of This Week With Sabir, I was delighted to sit down with Maribel and talk about the difficulties faced by women entrepreneurs and the Latinx community.
You can watch the full interview above. In this guide, I will be discussing some of the tips and resources that Maribel discussed.
Check out the $100,000 Expert Insights – Part 2: LatinX Women Entrepreneurship